Responsive website
Build understanding before commitment.
The website introduces OG Nutrition's subscription and store pathways, its menu, nutritional transparency, preparation process, delivery model and the capabilities available inside the app.
Case Study / Nutrition Technology
Turning personalised meal subscriptions into a usable nutrition system.
Native app and website design for a meal service combining dietary profiles, live meal analytics, allergy awareness and recurring delivery.
Context
Healthy eating becomes complicated when every customer needs something different.
OG Nutrition is not a conventional food-ordering service. Its meal subscription model has to account for calorie and macro targets, allergies, health profiles, ingredient preferences, taste customisation and changing weekly schedules.
The challenge was to make that depth useful without making the customer manage the complexity behind it. The digital experience needed to guide a decision, preserve individual control and translate every selection into a service that could actually be prepared and delivered.
One Service, Two Digital Roles
The website explains the system. The app helps customers live with it.
Together, the two products create a continuous route from understanding the proposition to managing an ongoing nutrition plan.
Native application
Turn personal requirements into weekly action.
The app carries each customer's dietary profile into meal discovery, live nutritional analysis, customisation, scheduling and subscription management.
Personalisation Foundation
A dietary profile that influences the whole experience.
Instead of asking customers to repeat the same decisions dish by dish, the app gives them one place to define calorie limits, macro goals, allergens, dietary requirements, health-profile presets and taste preferences.
That profile becomes working product data. It informs filtering, warnings, recommendations, automatic meal assignment and the choices surfaced during weekly planning.
- 01Calorie limits
- 02Macro targets
- 03Allergens
- 04Health profiles
- 05Dietary preferences
- 06Taste settings
Live Meal Analytics
Turning nutrition data into something customers can act on.
As dishes are added, the product updates calories, protein, fat, carbohydrates, net carbohydrates and overall macro balance. The interface makes the effect of each choice visible while there is still time to change it.
Ingredient details, dietary tags and allergy awareness sit close to selection rather than being buried after checkout. Complex nutritional information becomes part of an understandable meal-building flow.
CaloriesDaily target and live total
MacrosProtein, fats and carbohydrates
IngredientsDetail, benefits and dietary tags
AllergiesCross-checking during selection
Evidence Layer
Every nutrition value needed somewhere credible to point.
Personalisation is only as dependable as the information underneath it. The product was supported by structured, reviewable nutrition data from recognised public sources rather than free-written marketing copy.
286ingredients
28nutrients
3,000+ingredient-to-nutrient values
Ingredient migration
Preserve the catalogue. Strengthen the information.
OG Nutrition's existing ingredient catalogue was retained and reorganised into a clearer nutrition library, preserving useful product content while making the information easier to maintain.
Nutrition provenance
Nutrition values grounded in USDA FoodData Central.
Macro and micronutrient values draw on the public-domain Foundation Foods and SR Legacy datasets, giving the product a consistent external reference for its nutrition information.
Human review
Keep the information reviewable.
Source references and verification status remain connected to the ingredient data so information can be checked before it becomes part of the customer experience.
Health-Claim Logic
Health information grounded in recognised sources.
Health-related wording is grounded in recognised sources, including EFSA-authorised claims and the relevant European nutrition and health-claims regulations.
Classification and profiling systems such as NOVA, Nutri-Score and NRF9.3 are treated separately from authorised health claims. This gives the product a controlled evidence layer while keeping the information presented to customers clear and consistent.
Subscription Experience
Recurring meals without giving up control.
Customers can move from an individual dietary profile into weekly selection, delivery scheduling and location-specific instructions. If a subscriber misses a selection window, profile information can help the service assign a more suitable base choice.
The product also preserves a route for flexible, à-la-carte ordering. Subscription and store experiences sit within the same system without pretending that every customer has the same commitment or routine.
- 01Define
Set dietary requirements, goals and preferences.
- 02Select
Explore dishes with filters, detail and live analytics.
- 03Schedule
Manage weekly choices, locations and delivery instructions.
- 04Repeat
Carry the same profile into the next planning cycle.
What the Work Established
A connected digital foundation for personalised meal planning.
- One coherent service journeyThe website builds understanding while the native app carries personalisation into ordering, subscription and delivery.
- Nutrition that can be tracedIngredient values retain their USDA source, match description and review state instead of becoming anonymous numbers.
- Evidence that scales beyond copyHealth claims and nutrient classifications remain grounded in recognised sources and controlled qualification.
This case study documents the product, information architecture and data provenance delivered. Nutrition and health information supports informed selection; it does not replace medical advice or guarantee the absence of allergens. Commercial and health outcomes have not been presented as measured results.